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United States head coach Gregg Berhalter and Tyler Adams attend a press conference on the eve of the group B World Cup soccer match between Iran and the United States in Doha, Qatar, on Nov. 28.The Associated Press

Over the weekend, U.S. Soccer sent out social-media posts containing an altered Iranian flag. Two lines of Islamic script and the country’s emblem had been stripped from it. A spokesperson for the American team said the change had been made to show support for Iranian women.

Iran has had a torrid first week in Qatar. Its Portuguese coach, Carlos Queiroz, devotes huge chunks of his near-daily remarks to alternately lashing the team’s critics and begging them to back off.

Here was a main chance to change the story, courtesy of their old enemy. The fight is so silly, you’re tempted to think the two teams – who play each other on Tuesday – cooked it up together.

Iran saw the provocation from the U.S. and raised it. It demanded FIFA suspend the American team for 10 games – effectively eliminating it from the World Cup. FIFA ignored it.

On Sunday, in the midst of a U.S. news conference, an Iranian journalist scolded America’s media operation, telling it to “respect international media.”

“This is World Cup, not MLS Cup,” he said.

The presser was cut short.

By Monday, Iranian journalists were pressing American manager Gregg Berhalter to move the U.S. Fifth Fleet out of the Persian Gulf. Shockingly, Berhalter doesn’t have any juice with the Navy.

Berhalter explained that neither he nor his players knew anything about the flag flap, but still apologized for it. No one wanted to hear it. This is what happens when athletes become political advocates. Everyone ends up looking clueless.

FIFA has spent years trying to strip the World Cup of its political symbolism and replace it with a commodified, pop-culture, politics-lite. That would be the sort of politics that gooses viewership, but doesn’t upset anyone.

It hasn’t helped itself by placing the event in military autocracies (Argentina 1978), functional dictatorships (Russia 2018), and developing nations that can’t afford to host it (a few).

A high-water mark for political tensions created by soccer goings-on was the 1982 semi-final, France vs. Germany. The two nations didn’t like each other going in. They liked each other much less after watching their countrymen kick the tar out of each other for 120 minutes. At one point, the German goalkeeper delivered a flying knee to an onrushing French player, knocking out several teeth.

Afterward, the German – Harald Schumacher – was told about the missing teeth. “I’ll pay for the crowns,” Schumacher said, glibly.

That went over as well as you’d imagine. Tensions mounted to a postwar high. The Germans learned the French hadn’t really forgiven them, and the French figured out they were still piping hot over it.

The situation was only defused when the then German chancellor publicly apologized to his French counterpart. The incident – referred to as ‘The Tragedy of Seville,’ after the city in which the match was played – remains a potent touchstone in both countries.

That was back when politics in sports had guardrails. You only went so far, for fear that a shouting match might become a shooting match.

Those limits have come off in recent years. People feel perfectly entitled – compelled, even – to show up at events such as this and start delivering speeches and tossing around insults.

As usual, FIFA is mostly to blame. By inveigling teams to engage in soft advocacy, it has persuaded the human brands in its temporary employ to speak the sort of truth that makes sponsors comfortable. But once the complaints get anywhere near the money, FIFA becomes a stickler for rules as written.

So, ‘OneLove’ armbands? Out. ‘No Discrimination’ armbands? In.

What does ‘no discrimination’ mean? Who, exactly, are these people who are for discrimination? When’s that press conference, because I’d like to attend it.

‘No discrimination’ means less than nothing, because it pretends to be something. Proper protest is organic. It isn’t approved by the marketing department, then sent off to the printers to be colour-matched and sized for overnight delivery.

After FIFA nixed the armbands, Germany came up with its own stunt. During the prematch team photo ahead of its first game, German players put their hands over their mouths. Presumably, this means they can’t speak their minds. Who exactly this is a shot at – FIFA? The state of Qatar? The World Cup writ large? – wasn’t defined.

And yet, they can speak. They’ve got cameras on them every hour of the day. People are itching to tell their stories. The German players haven’t been prevented from speaking. They’ve opted not to speak because they fear sanction.

So what is it? You’re taking a principled stand, or you’re doing a photo op? You can’t have both.

Now you’ve got USA and Iran taking pops at each other for kicks, hoping a few callbacks to the bad old days will jazz up their current sports chances.

Is it now totally out there to say this stuff ought not be taken so lightly? You want to start an international slapping contest with a sovereign country? Maybe your foreign service should be the one doing that, rather than the guy who runs the Instagram account at U.S. Soccer.

If you’re the United States of America, maybe don’t do that at all. You’re in no moral position to lecture anyone else.

But stripped of actual menace, that’s what politics has become at the World Cup (as well as the Olympics). It’s gamesmanship. It’s theatre. It’s for funsies.

And it can be fun. Until one day, something silly that happens here leaks out into the real world, where everyone doesn’t slap hands and trade jerseys when the game ends.

You feel like protesting the injustice inherent in staging this World Cup in this place? Or how your opponents comport themselves? How about not coming?

Why not apply the same standards of total commitment to your protesting that you do to your play? Otherwise, make room for serious people willing to take actual risks.

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