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leadership lab
Why your external brand needs to be rooted in internal truths
Amber Winters
opinion
Quebec’s bad law to make brands names be in French will have bad consequences
Jenny Simmons
opinion
What Kleenex’s Canadian exit reveals about our grocery sector’s lack of competition
David Soberman
opinion
Modelo beer’s success after Bud Light backlash represents a marketing masterclass
Gus Carlson
opinion
For Canada-China relations, trade will remain strong whatever the path forward
Jacob Cooke
opinion
Culture wars become corporate wars, too, and Bud Light doesn’t understand it
Gus Carlson
opinion
Hudson’s Bay Co.’s big bet on Zellers nostalgia will not be easy to pull off
Dan Guadagnolo
report on business
Cosori recalling two million air fryers for fire risk