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Naomi Osaka reacts to a point during a match on day two of the French Open at Stade Roland-Garros in Paris on May 23.Susan Mullane/USA TODAY Sports via Reuters

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world number one announced on Tuesday.

Hana Kuma, which translates to “flower bear,” will produce stories that are “culturally specific but universal to all audiences” and already has multiple projects lined up, according to the Hollywood Reporter.

“What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me,” four-times Grand Slam champion Osaka, who has a Haitian father and Japanese mother, told the New York Times.

James and Maverick Carter’s The SpringHill Company will serve as financing, operations and producing partner for Hana Kuma, the paper said.

The production company is the latest project from the 24-year-old Osaka and her long-time agent Stuart Duguid.

The duo also have a sports agency named Evolve, which signed Australian tennis player Nick Kyrgios as the first member of their roster on Monday.

This content appears as provided to The Globe by the originating wire service. It has not been edited by Globe staff.

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